How to Get Featured Snippets

Featured snippets are the answer boxes at the top of search. Winning them is a core AEO outcome.

Updated: June 2026 Reading time: 5 minutes

Target snippet-able questions

Find question queries and answer each clearly on the page, with the question as a heading.

Format for the snippet type

  • Paragraph — a 40–60 word direct answer.
  • List — ordered steps or bullets.
  • Table — comparisons and data.

Audit the page

The AEO Checker flags missing answer-up-top, headings, lists and schema.

Frequently asked questions

How do I get a featured snippet?

Answer a specific question concisely and early, use the question as a heading, and format as a short paragraph, list or table.

How long should a snippet answer be?

A paragraph snippet is typically around 40–60 words.