How to Get Featured Snippets
Featured snippets are the answer boxes at the top of search. Winning them is a core AEO outcome.
Target snippet-able questions
Find question queries and answer each clearly on the page, with the question as a heading.
Format for the snippet type
- Paragraph — a 40–60 word direct answer.
- List — ordered steps or bullets.
- Table — comparisons and data.
Audit the page
The AEO Checker flags missing answer-up-top, headings, lists and schema.
Frequently asked questions
How do I get a featured snippet?
Answer a specific question concisely and early, use the question as a heading, and format as a short paragraph, list or table.
How long should a snippet answer be?
A paragraph snippet is typically around 40–60 words.