How to Rank in People Also Ask
Google's "People Also Ask" (PAA) boxes surface related questions and short answers. Appearing in them is a strong AEO win.
Find the related questions
Collect the questions users ask around your topic (PAA boxes, autocomplete, customer questions) and address them on the page.
Answer each clearly
Use each question as a heading and give a concise answer immediately beneath it, then add FAQ schema.
Audit the page
Check question headings and FAQ coverage with the AEO Checker.
Frequently asked questions
How do I appear in People Also Ask?
Answer the specific related questions on your page, using each as a heading with a concise answer and FAQ schema.
Is PAA part of AEO?
Yes. PAA is an answer-engine surface, so optimising for it is AEO.