GEO Best Practices Checklist

A practical GEO (Generative Engine Optimization) checklist to make any page citable by AI search engines.

Updated: June 2026 Reading time: 5 minutes

The GEO checklist

Lead with a concise, self-contained answer.
Keep main content in the HTML (not JS-only).
Add Article + Organization schema with a named author and dates.
Cite 2+ authoritative sources.
Use one H1 and clear, descriptive H2 sections.
Add FAQPage schema for common questions.
Keep content accurate and updated.
Publish an llms.txt for your site.

Score your page

Run the GEO Checker to grade a page against these and get fixes.

Frequently asked questions

What is the most important GEO factor?

Trustworthy, machine-readable content: a clear answer in the HTML, backed by authorship, dates and citations.

How do I measure GEO?

Use a readiness audit like the GEO Checker; true citation can be observed over time in AI tools.